Meet Gary. He thinks he’s solved the company’s data issues with a recent piece of work designed and executed by himself. Now he’s off for a walk in the park at lunchtime to celebrate smugly. But things are never that simple. There’s always a dog around the corner willing to mess up your ‘success’ if things aren’t done properly. Don’t be like Gary.

Picture the scene – you’re feeling good about yourself because you’ve just saved money and also the hassle of talking to other people by simply getting the job done yourself.

This is particularly satisfying when it’s a bit of DIY around the home, getting that leaky tap fixed without flooding the kitchen and not paying someone an hour’s exorbitant rate for a fifteen minute job. Well, that’s how long it would have taken a professional anyway… but now you know how to do it and so next time it’ll be even easier.

The thing is, real life isn’t always like that and your flooded kitchen looks even worse when you eventually call in the plumber hours later on night-time emergency out of hours rates in a desperate effort to stop the drip that has now become a waterfall!

A big life lesson is finding out that there is quite a difference between the things you can actually do for yourself and those tasks that really need the services of an experienced and skilled professional. Having the right tools for the job plays a big role in solving any sort of problem, but knowing how to use them correctly is really the key to success.

Although it might be a bit embarrassing having to call in a bloke (it’s always a bloke isn’t it?) who has that tried and tested withering ‘alright mate, I’m here now’ look down to a tee, sometimes there’s still a little kudos in simply having attempted the job in the first place.

However, that might be all well and good for a domestic DIY scenario, but when it comes to work related issues this kind of thing can only ever end in real and very costly tears.

Whether you run your own business or are a valued employee, the urge to save the business money by cutting corners can have quite an appeal. Getting those overheads down is always something that is a bonus and that feel-good factor from solving a specific problem is what job satisfaction is often about.

Sadly the consequences of taking this path can have quite a different outcome, especially when it comes to tinkering with business data and software systems.

Most of us think we know our way around the devices and applications we use every day, but in reality we only know how to use the interfaces that have been designed especially for people like – end users who just need something that ‘works’.

If you start to think about the code that lies beneath all those drag and drop desktops and intuitive layouts you’ll start to come across things like algorithms and different computing languages. So do you actually know which framework your CRM is based on? Could you write a script that takes on a specific task and makes it manageable via a graphical image representation?

It’s nice to think we can solve some problems but it’s vital to realise that there are others that we simply can’t. That’s where Purple Crane comes into the picture. The London-based software development company listens to you, finds out what you need your software system to do and then builds an entirely new and unique bespoke one for you.

Why risk the productivity of your business by the taking on the digital equivalent of poking around under the sink with the wrong spanner? Talk to the professionals and never worry about finding out that turning it off and on again doesn’t actually work!