Why Refactoring Software is Critical for Your Business’s Success

Businesses rely heavily on software to operate efficiently, stay competitive, and deliver value to customers. However, like any tool, software requires regular maintenance to ensure it functions optimally over time. Afterall, bespoke software is an important asset and therefore needs looking after. One key aspect of software maintenance that often gets overlooked is refactoring. As […]

Product Roadmaps and Future Growth

Products change. They evolve. Commercial opportunities arise. We work with our clients to capture ideas for future growth and build a product roadmap. Often, this is driven by us, as business owners can be too busy running their businesses.  We can spot opportunities to grow within their software product. The team often say, ‘wouldn’t it […]

Beautifully Designed Software that puts end users first.

End users first.  That doesn’t quite make sense! But that is exactly where we always start.  What does the end user of the software want to achieve? In agile terms, what are the user stories? Software development can be full of strange analogies; our job at Purple Crane is to simplify them for business owners. […]

Unlocking the Potential of Your Data with Power BI

Data, data and more data. Businesses collect vast amounts of the stuff but often struggle to make sense of it all. This untapped resource is an asset and missed opportunities for growth. Business owners can also fear technology and don’t explore off the shelf tools that can be configured to turn data into valuable insights. […]

The Cost of Technical Debt in Software Development

Cutting Development Costs? Have you been in one of those meetings and seen teams who: Cut corners to meet deadlines? Find solutions to save costs without looking at the long-term impact. It can all lead to debt.  Financial and technical. While it might seem like a quick fix, the long-term impact of technical debt can […]

Software Development and the Dreaded Code Bloat

Code bloat, a common issue in software development, can significantly impact a business by reducing application efficiency and maintainability. It often stems from over-engineering, where developers add unnecessary features or implement overly complex solutions. Copy-paste coding leads to redundant code and increased maintenance efforts. Overusing large libraries or frameworks, which are minimally utilised, bloats the […]

The importance of Agri-Tech for both Farming and Technology.

The value of data is there whatever the sector.  And there is an increasingly important role for Agri-Tech and Digital Twins in modern farming methods. A visual representation can provide virtual representations of physical assets, processes, and environments through digital twin technology. A digital twin empowers farmers to manage their land more efficiently, make informed […]

Why Prototyping Matters in Software Development

When someone approaches us with an idea, we want to ‘prove it’ first.  Why? It saves them time and money. If the idea doesn’t work, it’s best to cut it quickly. And if it does work? We plan the next stage of development to scale it, receive customer feedback and make it the best that […]

Software Creation: Building the Perfect Analogy

At Purple Crane, we craft software products for SMEs, entrepreneurs and business owners. These products and applications improve what our customers do and how they do it. No business customer commits money to a technology purchase without knowing what it is or does. So, for manufacturers and vendors, explaining why their product or service solves […]

SaaS for Business Owners

We make creating SaaS (software as a service) easy for business owners.  Easy for those with the ideas.  Innovators can leave the technical solution and heavy lifting to us. We find that often, the stumbling block between marketing success isn’t so much the inspiration as the knowledge or expertise to deliver the product you have […]