Purple Crane Insights

The Cost of Technical Debt in Software Development

Cutting Development Costs? Have you been in one of those meetings and seen teams who: Cut corners to meet deadlines? Find solutions to save costs without looking at the long-term impact. It can all lead to debt.  Financial and technical. While it might seem like a quick fix, the long-term impact of technical

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Software Development and the Dreaded Code Bloat

Code bloat, a common issue in software development, can significantly impact a business by reducing application efficiency and maintainability. It often stems from over-engineering, where developers add unnecessary features or implement overly complex solutions. Copy-paste coding leads to redundant code and increased maintenance efforts. Overusing large libraries or frameworks, which are minimally utilised,

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The importance of Agri-Tech for both Farming and Technology.

The value of data is there whatever the sector.  And there is an increasingly important role for Agri-Tech and Digital Twins in modern farming methods. A visual representation can provide virtual representations of physical assets, processes, and environments through digital twin technology. A digital twin empowers farmers to manage their land more efficiently,

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Why Prototyping Matters in Software Development

When someone approaches us with an idea, we want to ‘prove it’ first.  Why? It saves them time and money. If the idea doesn’t work, it’s best to cut it quickly. And if it does work? We plan the next stage of development to scale it, receive customer feedback and make it the

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Software Creation: Building the Perfect Analogy

At Purple Crane, we craft software products for SMEs, entrepreneurs and business owners. These products and applications improve what our customers do and how they do it. No business customer commits money to a technology purchase without knowing what it is or does. So, for manufacturers and vendors, explaining why their product or

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SaaS for Business Owners

We make creating SaaS (software as a service) easy for business owners.  Easy for those with the ideas.  Innovators can leave the technical solution and heavy lifting to us. We find that often, the stumbling block between marketing success isn’t so much the inspiration as the knowledge or expertise to deliver the product

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