Beautifully Designed Software that puts end users first.
End users first. That doesn’t quite make sense! But that is exactly where we always start. What does the end user of the software want to achieve? In agile terms, what are the user stories? Software development can be full of strange analogies; our job at Purple Crane is to simplify them for business owners. […]
Why Prototyping Matters in Software Development
When someone approaches us with an idea, we want to ‘prove it’ first. Why? It saves them time and money. If the idea doesn’t work, it’s best to cut it quickly. And if it does work? We plan the next stage of development to scale it, receive customer feedback and make it the best that […]
Software Creation: Building the Perfect Analogy
At Purple Crane, we craft software products for SMEs, entrepreneurs and business owners. These products and applications improve what our customers do and how they do it. No business customer commits money to a technology purchase without knowing what it is or does. So, for manufacturers and vendors, explaining why their product or service solves […]
