Why Refactoring Software is Critical for Your Business’s Success

Businesses rely heavily on software to operate efficiently, stay competitive, and deliver value to customers. However, like any tool, software requires regular maintenance to ensure it functions optimally over time. Afterall, bespoke software is an important asset and therefore needs looking after. One key aspect of software maintenance that often gets overlooked is refactoring. As […]

Product Roadmaps and Future Growth

Products change. They evolve. Commercial opportunities arise. We work with our clients to capture ideas for future growth and build a product roadmap. Often, this is driven by us, as business owners can be too busy running their businesses.  We can spot opportunities to grow within their software product. The team often say, ‘wouldn’t it […]

Beautifully Designed Software that puts end users first.

End users first.  That doesn’t quite make sense! But that is exactly where we always start.  What does the end user of the software want to achieve? In agile terms, what are the user stories? Software development can be full of strange analogies; our job at Purple Crane is to simplify them for business owners. […]

Why Prototyping Matters in Software Development

When someone approaches us with an idea, we want to ‘prove it’ first.  Why? It saves them time and money. If the idea doesn’t work, it’s best to cut it quickly. And if it does work? We plan the next stage of development to scale it, receive customer feedback and make it the best that […]

Software Creation: Building the Perfect Analogy

At Purple Crane, we craft software products for SMEs, entrepreneurs and business owners. These products and applications improve what our customers do and how they do it. No business customer commits money to a technology purchase without knowing what it is or does. So, for manufacturers and vendors, explaining why their product or service solves […]