Why Prototyping Matters in Software Development

When someone approaches us with an idea, we want to ‘prove it’ first.  Why? It saves them time and money. If the idea doesn’t work, it’s best to cut it quickly. And if it does work? We plan the next stage of development to scale it, receive customer feedback and make it the best that […]

Software Creation: Building the Perfect Analogy

At Purple Crane, we craft software products for SMEs, entrepreneurs and business owners. These products and applications improve what our customers do and how they do it. No business customer commits money to a technology purchase without knowing what it is or does. So, for manufacturers and vendors, explaining why their product or service solves […]