Software Creation: Building the Perfect Analogy
At Purple Crane, we craft software products for SMEs, entrepreneurs and business owners. These products and applications improve what our customers do and how they do it. No business customer commits money to a technology purchase without knowing what it is or does. So, for manufacturers and vendors, explaining why their product or service solves […]
SaaS for Business Owners
We make creating SaaS (software as a service) easy for business owners. Easy for those with the ideas. Innovators can leave the technical solution and heavy lifting to us. We find that often, the stumbling block between marketing success isn’t so much the inspiration as the knowledge or expertise to deliver the product you have […]
Five to Thrive: Planning IT Budgets
As SMEs set budgets where should they focus technology spend? There is no one size fits all solution, but our ideas – and next steps – could inform your discussions. 1/ Cut costs – if you can Sounds obvious, but where – and by how much? Inflation is driving the cost reduction strategies of 39% of […]
Independence Day?
The development process is an iterative process riddled with more snakes than ladders. But maintaining your standards matters more when you’re a stakeholder in the solution’s success. You care because it’s yours. So, why do so many independent software vendors (ISV) outsource to external providers? Picture the scene. It’s Monday and your team is busy. […]
The Power of Multiple Applications
Sometimes, no matter how transferable the innovation behind many applications or software solutions may be, it’s difficult to imagine them in another context, or industry. But that risks missing an opportunity to add value to what you do, whatever your line of business. What does progress look like? Sometimes progress needs a leap of imagination […]
